Waste Management Symposia (WMS) is a non-profit organization that holds an annual international conference discussing nuclear waste management attended by thousands of registrants. WMS approached us to refresh their brand in order to appeal to broader and younger audience. We came up with several logo concepts but ultimately did a revisioning of WMS’ original logo. We also introduced various design elements into their brand that would instantly be identified as a WMS-associated product which was implemented in brochures, business cards, trade show booths, etc.